How One Brand Uses Predictive Analytics to Predict Repeat Purchases

The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers · Jun 14, 2026 · 9m · transcript

In this milestone 50th episode of The Retention Marketing Podcast, Lucas and Luna explore how a fast-growing DTC pet food brand, Ollie, uses predictive analytics to identify which customers are likely to churn and which are primed for a repeat purchase. They break down the specific data points Ollie tracks—from order frequency to engagement with educational emails—and how the brand uses a simple machine learning model to trigger personalized offers before customers even think about leaving. Lucas shares the exact metrics: a 28 percent reduction in churn and a 34 percent increase in repeat…