How a Supplement Brand Uses Email to Recover Lapsed Customers

The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers · Jul 11, 2026 · 6m · transcript

In this episode, Lucas and Luna dive into how a mid-size supplement brand, Vital Nutrients, used a three-email re-engagement sequence to recover 12% of lapsed customers within 60 days. They break down the specific copy and timing of each email: a 'we miss you' trigger after 90 days of inactivity, a 15% discount offer at day 100, and a final 'last chance' email at day 120 with a testimonial from a regained customer. Lucas shares the data behind the campaign — open rates, click-through rates, and conversion rates — and explains why the brand chose email over SMS for this…