Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Brand Uses Lifecycle Milestones Email to Boost Repeat Rate
Lucas and Luna explore how a pet food brand called Bark & Bowl uses lifecycle milestone emails—adoption anniversaries, birthday greetings, and weight-change alerts—to drive a 35% repeat purchase rate among customers who receive them. They break down the specific triggers, timing, and creative approach that makes these emails feel personal rather than automated, and discuss why lifecycle marketing works especially well for categories with emotional attachment. The episode includes a concrete example of how Bark & Bowl segments by pet age to recommend the right product at the right moment, and…
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