How a Wine Brand Uses Post-Purchase Survey Data to Trigger Repeat Emails

The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers · Jul 13, 2026 · 9m · transcript

In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a direct-to-consumer wine brand uses post-purchase survey data to trigger personalized email sequences that drive repeat purchases. Specifically, they break down the brand's 'taste profile' survey sent immediately after the first order, which captures flavor preferences, price point comfort, and occasion frequency. This data then powers a six-email nurture flow timed to reorder windows, achieving a 45 percent repeat purchase rate within 60 days — versus a 22 percent baseline for non-surveyed…