Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Brand Uses Post-Purchase SMS to Boost Repeat Rate by 30 Percent
In this episode, Lucas and Luna break down how a mid-size pet brand, Paws & Co., used a clever SMS sequence triggered immediately after delivery to increase repeat purchase rate by 30 percent in just 90 days. They walk through the exact timing, message copy, and incentive structure the brand tested—including why sending a text 24 hours after delivery outperformed the typical 3-day delay. Lucas explains the psychology behind the 'post-purchase activation window' and why most brands waste this moment. Luna shares why the brand avoided discounting and instead used a 'product care…
The skinny
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