Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Beauty Brand Uses Birthday Email to Boost Repeat Rate by 50 Percent
For episode 100 of The Retention Marketing Podcast, Lucas and Luna dive into a specific case: how a mid-size beauty brand called Luna & Sage (fictional) uses birthday email sequences to drive repeat purchases. The brand saw a 50 percent increase in repeat rate among customers who received the birthday trigger versus a control group. Lucas walks through the three-email sequence: a teaser five days before, the day-of offer with a free gift on orders over $50, and a three-day reminder. Luna questions whether the lift is sustainable and brings up data on average order value versus repeat rate…
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