How a Snack Brand Uses SMS to Sell Out New Flavors to Existing Customers

The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers · Jul 2, 2026 · 8m · transcript

Episode 86 of The Retention Marketing Podcast: Lucas and Luna dive into how a direct-to-consumer snack brand uses SMS to drive repeat purchases by giving existing customers first access to limited-edition flavors. They walk through the strategy behind a recent drop that sold out in under 4 hours — including the three-text sequence, the psychology of scarcity, and the surprising role of reply-based customer feedback. Along the way they discuss why SMS is uniquely suited for this kind of campaign versus email or push notifications, and how the brand measures success by repeat purchase rate…