Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One Brand Uses Birthday Rewards to Boost Repeat Purchases by 40 Percent
Lucas and Luna dive into the data behind birthday marketing. Using a mid-size apparel brand as a case study, they explore how a simple birthday reward program increased repeat purchase rate by 40% and average order value by 18%. They break down the mechanics: automated email and SMS triggers, personalized discount codes, and the surprising role of SMS opt-in timing. The conversation also covers common pitfalls like reward expiry and segmentation, plus how to measure true incremental lift. Perfect for marketers looking to add a high-ROI, low-effort campaign to their retention toolkit…
The skinny
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