How a Brand Uses SMS to Reactivate Customers Post-Purchase

The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers · Jun 25, 2026 · 5m · transcript

In this episode of The Retention Marketing Podcast, Lucas and Luna explore how one direct-to-consumer apparel brand, Taylor Stitch, uses SMS to turn one-time buyers into repeat customers. The focus is on their post-purchase SMS sequence that triggers a personalized text 14 days after delivery, asking how the product is working and offering a discount on the next order. The hosts break down the specific timing, the conversational tone, and the results: a 28 percent repeat purchase rate within 30 days of receiving the SMS. They also discuss the psychology behind the 'how's it…