Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Beauty Brand Uses Product Sampling Email to Boost Repeat Rate
In episode 94 of The Retention Marketing Podcast, Lucas and Luna unpack a specific retention tactic that doesn't get enough airtime: product sampling emails. They look at how a beauty brand called Flora & Fable uses a two-step email sequence to turn free-sample recipients into full-size buyers. The hosts walk through the exact email copy, the timing window, and the conversion numbers — a 22 percent repeat-purchase lift from customers who received a sample versus those who didn't. They also discuss why sampling works differently for digital-native brands versus traditional retail…
The skinny
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