Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One Brand Uses Birthday Emails to Boost Repeat Purchases
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into the surprising power of birthday emails. They explore how a mid-size beauty brand, Glow & Co., revamped its birthday email program to increase repeat purchase rate by 22 percent and average order value by 18 percent. The hosts break down the key changes: shifting from a generic 'Happy Birthday' to a personalized 'Your Birthday Glow-Up' campaign, offering a tiered reward based on customer lifetime value, and adding a countdown timer for urgency. They also discuss the importance of data…
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