Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Fashion Brand Uses Abandoned Cart SMS for Repeat Sales
In Episode 70, Lucas and Luna dive into how a fashion brand, Threads & Co., uses abandoned cart SMS to convert window-shoppers into repeat buyers. They break down the brand's strategy of sending a first text within 30 minutes, a second text 24 hours later with a personalized discount, and a third text 72 hours later with social proof. The hosts discuss open rates, conversion rates, and the psychology of urgency versus patience. They also touch on how this approach builds long-term loyalty, not just quick wins.
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The skinny
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