Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Brand Uses Order Add-Ons to Boost Repeat Rate
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a pet brand named Bark & Root uses post-purchase order add-ons to increase repeat purchase rate. They break down the numbers: Bark & Root saw a 22% lift in repeat rate within 90 days after introducing the add-on offer. Lucas explains the psychology of the 'I already bought' moment, and how the brand uses the checkout page to suggest a complementary product — like a dental chew after a bag of kibble. They discuss timing, copy, and why the add-on needs to feel like a discovery, not an upsell. Luna shares a…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.