Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Food Brand Uses QR Codes to Drive Repeat Purchases
In this episode of The Retention Marketing Podcast with Fexingo, Lucas and Luna explore how a pet food brand called Fetch & Feast used QR codes on packaging to drive repeat purchases and build a loyalty loop. They break down the strategy: a scannable QR that leads to a personalized landing page, a 15% discount offer for signing up, and an email sequence that educates on portion control and product variety. The hosts share specific results: a 25% repeat purchase rate from QR-driven signups and a 30% reduction in churn among customers who scanned. This episode is a concrete case study for any…
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