Shows / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
Lucas and Luna dismantle the mechanics of repeat purchasing: how email flows, SMS triggers, and loyalty architecture convert one-time buyers into habitual customers. Each episode takes a single retention strategy — a welcome series A/B test, a points-program redesign, a reactivation campaign — and traces its execution from first-party data setup to revenue lift. Lucas brings the numbers: open rates, redemption curves, CLV projections from real brands like Allbirds, Glossier, and Sephora. Luna…
Episodes
The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat CustomersHow One Brand Uses SMS to Reduce Churn by 35 Percent
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into the mechanics of SMS-based churn reduction. They examine a specific case: a…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Grocery App Pairs Purchase History With SMS to Drive Returns
Episode 47 of The Retention Marketing Podcast with Fexingo dives into a specific tactic used by a regional grocery chain called FreshGroove: they layer…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One Brand Uses Personalized Video to Recover Abandoned Carts
Lucas and Luna dive into how a mid-size DTC brand, NatureBox, cut cart abandonment by 22 percent using personalized video emails. They break down the strategy…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One Brand Uses Post-Purchase SMS to Double Repeat Rate
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into a powerful but often overlooked retention channel: post-purchase SMS. They break…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Small Retail Chain Uses Birthday Data to Drive 20 Percent Repeat Revenue
Most brands send a generic birthday email with a 10% off coupon and call it a day. But one regional retail chain, Rockford Clothing Co., does it differently…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Liquid Death Used Subscriptions to Build a Cult Brand
In this episode of The Retention Marketing Podcast, Lucas and Luna break down the subscription strategy behind Liquid Death, the canned water brand that turned…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How BRUNT Workwear Turns Boot Buyers Into Brand Loyalists
In this episode, we dive into how BRUNT Workwear, a DTC work-boot brand founded in 2021, built a retention engine that drives repeat purchases in a category…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Domino's Uses Gamified Ordering to Drive Repeat Sales
Lucas and Luna break down Domino's Piece of the Pie Rewards program, where customers earn points for every order and redeem for a free pizza. They explore…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Small Boutique Reduced Churn With Personalized Postcards
Lucas and Luna dive into the story of a small boutique lingerie brand called The Naked Fox that used personalized handwritten postcards to slash churn by 25…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Saks Fifth Avenue Uses Personal Shopping to Retain Luxury Clients
Lucas and Luna dive into Saks Fifth Avenue's personal shopping program and how it drives repeat purchases among luxury customers. They break down the…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Patagonia Uses Worn Wear to Drive Repeat Business
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how Patagonia's Worn Wear program turns one-time customers into lifelong brand…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Subscription Brands Use Automated Credit Card Updates
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how automated credit card updater services — like those from Visa Account Updater…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One Brand Cut Churn 40 Percent With Exit Surveys
Lucas and Luna dive into how a mid-size DTC apparel brand used exit-intent surveys to slash customer churn by 40 percent in six months. They walk through the…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Subscription Brands Use Win-Back Emails to Retain Customers
Lucas and Luna break down the win-back email strategies that subscription brands use to re-engage lapsed customers before they churn for good. Using real…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Lululemon Uses Community Events to Drive Repeat Sales
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how Lululemon turns in-store community events into a powerful retention engine. They…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Warby Parker Uses Home Try-On to Drive Repeat Purchases
In this episode of The Retention Marketing Podcast, Lucas and Luna break down how Warby Parker's at-home try-on program turns first-time buyers into loyal…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Trader Joe's Uses Scarcity to Drive Repeat Traffic
Trader Joe's doesn't run a traditional loyalty program, yet it boasts some of the highest repeat visit rates in grocery. In this episode, Lucas and…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Subscription Brands Use Payment Recovery Emails
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into the art of payment recovery emails for subscription-based businesses. They examine…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Casper Uses Email to Win Back Mattress Shoppers
In Episode 30 of The Retention Marketing Podcast, Lucas and Luna break down Casper's post-purchase email strategy for mattress buyers. They explore how…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Sephora Uses Beauty Insider Tiers to Drive Repeat Spend
In this episode of The Retention Marketing Podcast, Lucas and Luna break down the mechanics behind Sephora's Beauty Insider loyalty program. They explore…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Coffee Shop Chain Uses Tiered Loyalty to Retain Customers
Episode 28 of The Retention Marketing Podcast with Fexingo. Most loyalty programs give you points. But a certain coffee chain with over 1,200 locations built a…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How DTC Brands Use Birthday Emails for Repeat Revenue
Episode 27 of The Retention Marketing Podcast dives into the surprising ROI of birthday emails for direct-to-consumer brands. Lucas and Luna break down the…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Allbirds Built a Loyalty Program Around Sustainability
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how Allbirds, the sustainable footwear brand, built a loyalty program that rewards…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Zappos Uses Surprise Upgrades to Drive Repeat Orders
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how Zappos turns one-time shoe buyers into loyal repeat customers — not with…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Starbucks Rewards Drives Daily Repeat Visits with Gamification
In this episode of The Retention Marketing Podcast, Lucas and Luna break down how Starbucks Rewards uses gamification to turn occasional coffee buyers into…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Glossier Turned Customer Communities Into Repeat Purchase Engines
This episode explores how Glossier built a retention powerhouse not through discounts or points, but by turning its customer community into the product itself…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Branded SMS Chatbots Drive Repeat Purchases
Most brands treat SMS as a blast channel: send a promo code, hope for a click. But a handful of direct-to-consumer companies are now using branded SMS chatbots…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Nike Uses the App to Drive Repeat Sneaker Purchases
Lucas and Luna explore Nike's membership strategy and how its SNKRS app gamifies sneaker drops to drive repeat purchases. They break down the psychology…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Ecommerce Brands Use SMS to Boost Customer Retention
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how ecommerce brands are using SMS marketing to drive repeat purchases and build…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Apple Uses Product Ecosystem to Drive Customer Retention
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how Apple has built one of the most effective retention strategies in tech—not…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Bonobos Uses Email to Convert One-Time Buyers Into Repeat Customers
Lucas and Luna dive into how the menswear brand Bonobos built a post-purchase email sequence that turned first-time buyers into loyal customers. They walk…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Bombas Uses Post-Purchase Emails to Drive 30 Percent Repeat Rate
How sock-and-apparel brand Bombas turned post-purchase email into a 30 percent repeat purchase rate and a $100 million annual run rate. Lucas and Luna break…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Chewy Uses Predictive Email to Retain Pet Owners
In this episode, Lucas and Luna explore how Chewy built one of the most sophisticated predictive email programs in retail. They break down the specific…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How the Sandwich Chain Panera Bread Uses Email to Drive Weekly Repeat Visits
In this episode of The Retention Marketing Podcast with Fexingo, Lucas and Luna dive into how Panera Bread turns casual lunchgoers into loyal weekly customers…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Duolingo Uses Gamification to Drive Daily Retention
Lucas and Luna break down Duolingo's retention playbook — how the language app keeps 30 million daily active users coming back without paid marketing…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Lululemon Uses Sweat to Build Customer Loyalty
Lucas and Luna explore how Lululemon's free workout classes and in-store community events create an emotional loyalty loop that drives repeat purchases…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How REI Co-op Turned Customer Ownership Into Loyalty
Episode 12 of The Retention Marketing Podcast with Fexingo dives deep into how outdoor retailer REI uses its unique co-op ownership model to drive…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
Why Dollar Shave Club Keeps Winning on Email
Dollar Shave Club built a subscription empire on viral video, but their real secret weapon is the email retention engine that keeps churn below 5 percent…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How an Airlines Loyalty Program Changed the Industry
Loyalty programs used to be simple: earn points, get a free flight. But a decade ago, one major US airline completely rewrote the rules, turning its frequent…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Subscription Brands Reduce Churn Without Discounts
Lucas and Luna dig into a counterintuitive retention strategy: subscription brands that reduce churn by removing discounts, not adding them. The episode…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Patagonia Built a Loyalty Program That Asks You to Buy Less
Episode 8 of The Retention Marketing Podcast explores Patagonia's counterintuitive loyalty strategy: a program that discourages purchases. Lucas and Luna…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Sephora Uses Beauty Insider to Drive Repeat Purchases
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into Sephora's Beauty Insider loyalty program, one of the most successful in…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Supermarket Loyalty Cards Became a Data Goldmine
Lucas and Luna explore how supermarket loyalty programs, once simple discount cards, have become sophisticated data engines. Using Tesco's Clubcard as the…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Casper Used Email to Win Back Sleepers
In this episode of The Retention Marketing Podcast, Lucas and Luna dig into a specific retention play that a lot of brands overlook: the re-engagement email…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Peloton Uses Email to Retain Churned Subscribers
Peloton faced a membership cliff after the pandemic boom — millions of subscribers paused or canceled. In this episode, Lucas and Luna examine how…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Starbucks Gamified Their Rewards Program
In this episode of The Retention Marketing Podcast, Lucas and Luna break down how Starbucks turned a simple punch card into a $1.6 billion mobile payment…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Glossier Built a Loyalty Program That Works
Lucas and Luna break down Glossier's loyalty program, which drives 70% of its revenue from repeat customers. They discuss the 'Glossier Rewards'…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Many Shoes Can Zappos Sell to One Customer
In this debut episode of The Retention Marketing Podcast, Lucas and Luna dig into the numbers behind repeat-purchase behavior. Why does a typical Zappos buyer…