How Ecommerce Brands Use SMS to Boost Customer Retention

The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers · May 30, 2026 · 10m · transcript

In this episode of The Retention Marketing Podcast, Lucas and Luna explore how ecommerce brands are using SMS marketing to drive repeat purchases and build customer loyalty. They dive into the economics of SMS—with open rates above 90 percent and click-through rates around 15 percent—and discuss best practices like permission-based marketing, personalized messages, and integrating SMS with email campaigns. Using examples from Warby Parker and The Sill, they show how smaller brands can compete without huge budgets. The episode also covers pitfalls like over-messaging and lack of opt-in…