Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Branded SMS Chatbots Drive Repeat Purchases
Most brands treat SMS as a blast channel: send a promo code, hope for a click. But a handful of direct-to-consumer companies are now using branded SMS chatbots — automated, two-way conversational flows — to drive repeat purchases at scale. In this episode, Lucas and Luna break down how one pet-supply brand used a post-purchase SMS chatbot to increase second-order rate by 34 percent within 90 days, without a single human agent. They explain the three-message flow that turned one-time buyers into repeat customers: a shipping confirmation with a care tip, a day-7 check-in with a photo request…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.