Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Subscription Brands Use Automated Credit Card Updates
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how automated credit card updater services — like those from Visa Account Updater and Mastercard Automatic Billing Updater — help subscription brands recover failed recurring payments before they lose a customer. They walk through the mechanics: when a card expires or is replaced, the updater pushes the new credentials to merchants automatically, saving 5 to 15 percent of recurring revenue that would otherwise churn. They cite data from a 2025 McKinsey report showing that 28 percent of subscription cancellations stem…
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