Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Allbirds Built a Loyalty Program Around Sustainability
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how Allbirds, the sustainable footwear brand, built a loyalty program that rewards customers for making environmentally conscious choices. They break down the mechanics of the Allbirds ReRun program, which gives store credit for returning worn shoes to be refurbished or recycled. They discuss how this approach not only drives repeat purchases but also reinforces the brand's core mission. Lucas shares the specific numbers: a 20% increase in repeat customer rate within the first year of the program's launch…
The skinny
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