Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Casper Used Email to Win Back Sleepers
In this episode of The Retention Marketing Podcast, Lucas and Luna dig into a specific retention play that a lot of brands overlook: the re-engagement email sequence for customers who bought once and then went quiet. Using Casper — the mattress-in-a-box company — as the case study, they walk through the actual emails Casper sent to a cohort of 2019 buyers who hadn't purchased again by 2021. They break down the open rates, click-through rates, and conversion lift from a fifteen-month win-back sequence that included a personalized quiz, a limited-time discount, and a 'we miss…
The skinny
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