Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Coffee Shop Chain Uses Tiered Loyalty to Retain Customers
Episode 28 of The Retention Marketing Podcast with Fexingo. Most loyalty programs give you points. But a certain coffee chain with over 1,200 locations built a tiered system that turned occasional buyers into daily regulars. Lucas and Luna break down the structure: why the middle tier matters most, how they use 'surprise and delight' to push customers from silver to gold, and why their email open rates hit 68 percent. The episode also covers a retention-marketing lesson from a regional grocer who tried a similar tiered model but made one fatal mistake. Plus, the hosts share the…
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