Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Warby Parker Uses Home Try-On to Drive Repeat Purchases
In this episode of The Retention Marketing Podcast, Lucas and Luna break down how Warby Parker's at-home try-on program turns first-time buyers into loyal repeat customers. They explore the specific data point that 50% of Warby Parker customers who use the home try-on program go on to purchase multiple pairs over time. The hosts dig into the psychology of low-commitment sampling, the email and SMS follow-up sequence that nudges customers from trial to purchase, and how Warby Parker uses post-purchase surveys to predict future buying behavior. Learn why the home try-on program isn't…
The skinny
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