Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How the Sandwich Chain Panera Bread Uses Email to Drive Weekly Repeat Visits
In this episode of The Retention Marketing Podcast with Fexingo, Lucas and Luna dive into how Panera Bread turns casual lunchgoers into loyal weekly customers through email and their MyPanera loyalty program. They break down the specific psychology behind Panera's 'surprise and delight' rewards, the data-driven triggers for sending a free pastry vs. a dollar-off coupon, and how the chain uses past purchase history to personalize send times. You'll learn why a $2.00 off email can actually reduce lifetime value if sent at the wrong moment, and how Panera uses email to fill…
The skinny
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