Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Saks Fifth Avenue Uses Personal Shopping to Retain Luxury Clients
Lucas and Luna dive into Saks Fifth Avenue's personal shopping program and how it drives repeat purchases among luxury customers. They break down the economics of assigning a dedicated stylist to top-tier clients, the data behind curated recommendations, and why the program achieves 80% retention rates compared to 30% for non-enrolled shoppers. The episode focuses on the specific numbers: how Saks converts casual buyers into lifelong clients through human relationships augmented by CRM tools. Lucas and Luna also discuss how other premium brands can adapt this model even without…
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