Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Patagonia Built a Loyalty Program That Asks You to Buy Less
Episode 8 of The Retention Marketing Podcast explores Patagonia's counterintuitive loyalty strategy: a program that discourages purchases. Lucas and Luna break down the Worn Wear initiative, the Ironclad Guarantee, and how Patagonia uses its repair-and-resell model to drive customer lifetime value. They dive into the numbers — including the fact that 70 percent of Patagonia's products are still in use after five years — and discuss what retention marketers can learn from a brand that prioritizes sustainability over transaction frequency. If you've ever wondered whether a…
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