Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Many Shoes Can Zappos Sell to One Customer
In this debut episode of The Retention Marketing Podcast, Lucas and Luna dig into the numbers behind repeat-purchase behavior. Why does a typical Zappos buyer place 2.8 orders per year while a loyalist places 14? What does that delta mean for email frequency, SMS fatigue, and loyalty program design? The hosts walk through the actual math of customer lifetime value, segmenting by order count, and the surprising data point that most brands ignore: the gap between the median and the top decile. Luna challenges Lucas on whether loyalty programs actually drive loyalty or just reward existing…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.