Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Subscription Brands Use Win-Back Emails to Retain Customers
Lucas and Luna break down the win-back email strategies that subscription brands use to re-engage lapsed customers before they churn for good. Using real examples from Dollar Shave Club and The Wall Street Journal, they walk through the three-stage win-back funnel: the empathy email, the incentive email, and the 'we miss you' final offer. They also discuss the optimal timing for each touchpoint and how segmentation by past purchase behavior lifts reactivation rates. Along the way, they explain why a generic 'come back' message fails and how personalized subject lines can…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.