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How Starbucks Gamified Their Rewards Program
In this episode of The Retention Marketing Podcast, Lucas and Luna break down how Starbucks turned a simple punch card into a $1.6 billion mobile payment ecosystem. They walk through the psychology behind the 2x Stars multiplier, the strategic use of limited-time bonus offers like 'Happy Hour,' and how the program drives 50% of in-store transactions. They also look at the backlash when Starbucks changed the redemption structure in 2023 and what that teaches us about balancing customer delight with profit margins. By the end, you'll understand exactly why Starbucks's…
The skinny
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