Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Trader Joe's Uses Scarcity to Drive Repeat Traffic
Trader Joe's doesn't run a traditional loyalty program, yet it boasts some of the highest repeat visit rates in grocery. In this episode, Lucas and Luna unpack the specific tactics behind that retention: the Fear of Missing Out created by 'fear of missing out' items like Pumpkin Spice Joe Joe's and the Two-Buck Chuck scarcity halo, the low-price-high-frequency psychology that makes customers feel smart every time they shop, and why Trader Joe's deliberately avoids email marketing—opting instead for a physical flyer called the Fearless Flyer that drives store…
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