Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Subscription Brands Use Payment Recovery Emails
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into the art of payment recovery emails for subscription-based businesses. They examine how a mid-sized meal kit company recovered 27% of failed transactions with a three-email sequence, the importance of timing and tone, and why proactive payment reminders can boost customer trust. The hosts also discuss the economics of dunning management, the role of SMS as a backup channel, and the surprising data point that 68% of recovered customers stay active six months later. With practical examples and concrete numbers, this…
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