Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Starbucks Rewards Drives Daily Repeat Visits with Gamification
In this episode of The Retention Marketing Podcast, Lucas and Luna break down how Starbucks Rewards uses gamification to turn occasional coffee buyers into daily visitors. They walk through the mechanics of the program—stars, tiers, personalized challenges—and explain why it works where other loyalty apps fail. With 30 million active members and a 26% boost in visit frequency, Starbucks shows how a well-structured rewards system can drive both frequency and spend. Lucas shares the specific numbers behind the program's success, including how gamified challenges increase weekly visits by…
The skinny
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