Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Peloton Uses Email to Retain Churned Subscribers
Peloton faced a membership cliff after the pandemic boom — millions of subscribers paused or canceled. In this episode, Lucas and Luna examine how Peloton's retention team used targeted email campaigns to reactivate lapsed users, including a specific 'comeback win-back' series that lifted re-engagement rates by 22 percent in Q1 2024. We break down the three-email sequence they deployed: a pause acknowledgment, a personalized milestone recap, and a limited-time content unlock. Lucas explains why the middle email — the one with the user's personal workout history — drove the…
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