Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How DTC Brands Use Birthday Emails for Repeat Revenue
Episode 27 of The Retention Marketing Podcast dives into the surprising ROI of birthday emails for direct-to-consumer brands. Lucas and Luna break down the data behind these automated campaigns, including a 342% transaction rate lift over standard promotional emails. They explore how brands like ColourPop and BarkBox use birthday offers without destroying margins, and why the week-of-birthday send window is critical. They also discuss the psychology of reciprocity and how a simple $5-off birthday email can generate a customer lifetime value increase of 12 percent over 12 months. If…
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