Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One Brand Uses SMS to Reduce Churn by 35 Percent
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into the mechanics of SMS-based churn reduction. They examine a specific case: a mid-sized DTC brand that cut monthly churn from 8% to 5.2% in six months using triggered SMS campaigns. The hosts walk through the three-message sequence—early warning, incentive, and reactivation—and discuss timing, segmentation, and copy length. They also explore why SMS works better than email for urgent retention moments, with open rates above 90% and average response times under 90 seconds. Luna challenges Lucas on the risk of…
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