Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
Why Dollar Shave Club Keeps Winning on Email
Dollar Shave Club built a subscription empire on viral video, but their real secret weapon is the email retention engine that keeps churn below 5 percent. Lucas and Luna unpack the specific triggers, frequency, and copy choices that make DSC's email program a case study in predictable repeat revenue. They walk through the welcome sequence that generates a 70 percent open rate, the re-engagement campaign that wins back 12 percent of lapsed subscribers without a discount, and the product-replenishment emails that arrive within 24 hours of when a customer actually runs out. Plus: why Dollar…
The skinny
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