Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One Brand Uses Post-Purchase SMS to Double Repeat Rate
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into a powerful but often overlooked retention channel: post-purchase SMS. They break down how a specific DTC apparel brand used a two-message SMS sequence — sent 24 hours and 7 days after delivery — to double their repeat purchase rate over six months. Lucas shares the exact metrics: a 34% click-through rate on the day-after message and a 23% conversion rate on the seven-day follow-up offering a loyalty discount. They discuss the psychology of timing, the importance of transactional vs. promotional SMS distinction, and…
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