Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Liquid Death Used Subscriptions to Build a Cult Brand
In this episode of The Retention Marketing Podcast, Lucas and Luna break down the subscription strategy behind Liquid Death, the canned water brand that turned a commodity into a cult. They walk through how the brand uses a Mountain Water Subscription with limited-edition flavors and collectible cans to drive repeat purchases, reduce churn, and build a community of loyal fans. They also discuss the psychology of scarcity, the role of email and SMS in retention, and the surprising economics of selling water by subscription. If you are a marketer or business owner looking for repeat customer…
The skinny
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