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How Patagonia Uses Worn Wear to Drive Repeat Business
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how Patagonia's Worn Wear program turns one-time customers into lifelong brand advocates. By incentivizing repairs, trade-ins, and secondhand purchases, Patagonia keeps customers coming back while reinforcing its sustainability mission. Lucas breaks down the numbers: the program has repaired over 100,000 garments, and trade-in credits reduce churn by 15 percent for participants. Luna questions whether this model works for non-outdoor brands and brings data showing that 60 percent of Worn Wear customers make a…
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