Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Supermarket Loyalty Cards Became a Data Goldmine
Lucas and Luna explore how supermarket loyalty programs, once simple discount cards, have become sophisticated data engines. Using Tesco's Clubcard as the primary case study, they trace its origins in the 1990s and its evolution into a tool that captures granular purchase data—down to the individual basket. Lucas breaks down how Tesco used this data to segment customers into personalized offers, driving a reported 28% increase in sales among targeted households. Luna questions the privacy trade-offs, drawing parallels to modern programs like Kroger's and Amazon's. They discuss…
The skinny
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