Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Casper Uses Email to Win Back Mattress Shoppers
In Episode 30 of The Retention Marketing Podcast, Lucas and Luna break down Casper's post-purchase email strategy for mattress buyers. They explore how the brand uses a 100-night trial period as a retention anchor, sending a carefully timed sequence of emails that reduce buyer's remorse, encourage sharing, and convert one-time mattress purchasers into loyal bedding and accessory customers. The hosts walk through the actual email flow — from the 'your mattress is shipping' note through the 30-day check-in and the 90-day 'how's your sleep?' survey — and…
The skinny
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