Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Small Boutique Reduced Churn With Personalized Postcards
Lucas and Luna dive into the story of a small boutique lingerie brand called The Naked Fox that used personalized handwritten postcards to slash churn by 25 percent in just two months. They break down the three-step campaign — purchase trigger, wait five days, send a personalized postcard — and explain why physical mail creates a surprise-and-delight effect that email alone rarely matches. They also explore the cost dynamics: postcards at fifty cents each versus email at near-zero, yet the return on investment from increased repeat purchases made it profitable. The episode includes a…
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