Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Grocery App Pairs Purchase History With SMS to Drive Returns
Episode 47 of The Retention Marketing Podcast with Fexingo dives into a specific tactic used by a regional grocery chain called FreshGroove: they layer purchase history data onto SMS campaigns to nudge customers back within a 7-day window. Lucas breaks down how the chain identifies high-margin items a customer bought last visit, then sends a time-sensitive text offering a complementary product at a small discount — tied to that customer's actual purchase pattern. He shares the exact numbers: a 12 percent click-through rate, a 4.3x lift in repeat visits within the week, and an 18 percent…
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