Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Glossier Built a Loyalty Program That Works
Lucas and Luna break down Glossier's loyalty program, which drives 70% of its revenue from repeat customers. They discuss the 'Glossier Rewards' tiered system, how it integrates with email and SMS, and why a points-for-reviews model creates compound growth. The episode uses concrete numbers: 30% higher average order value for members, 2.5x retention rate after one year. They also compare the approach to Sephora's Beauty Insider and address criticisms about devaluation of points. A practical look at retention marketing through a real-world case study.
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The skinny
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