Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Brand Uses Email to Boost Repeat Sales by 50 Percent
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a direct-to-consumer pet food brand used a simple post-purchase email sequence to increase repeat purchase rate by 50 percent in six months. They break down the three-email flow: a day-one thank-you with a personalized feeding guide, a week-two check-in with a health tip tied to the specific recipe purchased, and a day-twenty-one reminder to reorder before the bag runs out. Lucas explains how the brand used purchase data to time the emails precisely, and Luna questions whether such a manual approach scales. They…
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