Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Beauty Brand Uses SMS to Recover 25 Percent of Churned Customers
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a beauty brand called Glossier used a strategic SMS campaign to recover 25 percent of customers who hadn't purchased in six months. They break down the specific messaging framework—a mix of personalized product recommendations, a limited-time discount, and a survey to understand why they left—and how the brand tracked results using redemption codes. The hosts discuss the importance of timing, segmentation, and testing different offers to maximize win-back rates. They also touch on the ethics of re-engaging…
The skinny
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