Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Food Brand Uses SMS to Recover Lapsed Customers
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a pet food brand called PetPlate used a targeted SMS reactivation campaign to win back customers who hadn't ordered in over 90 days. By segmenting lapsed customers by their previous purchase frequency and sending a two-message sequence with a personalized 25% discount offer, PetPlate recovered 18% of the lapsed segment within 30 days. Lucas breaks down the specific timing, offer structure, and copywriting choices that made the campaign work, while Luna questions whether SMS is the right channel for pet food —…
The skinny
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