Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Grocer Uses Email to Close the Feedback Loop
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into a specific tactic from a regional grocery chain in the Midwest: using post-purchase email surveys to close the feedback loop and drive repeat visits. They unpack the mechanics — how the chain sends a short three-question survey within 30 minutes of checkout, attaches a $2.00 digital coupon as a thank-you, and uses the feedback to trigger targeted follow-up offers. For example, a customer who rates produce poorly receives a 'try our organic line on us' email and a $3.00 coupon for the next visit. The chain…
The skinny
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