How One Brand Uses Gift Cards to Drive Repeat Purchases

The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers · Jul 7, 2026 · 6m · transcript

In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a beauty brand used gift cards to boost repeat purchases by 25 percent. They break down the strategy behind a post-purchase email sequence that turned one-time buyers into loyal customers. The brand offered a small gift card incentive after the first purchase, timed to arrive just as the initial product would be running low. Lucas explains the psychology of delayed rewards and how this brand set the gift card value at exactly the right threshold to encourage a second purchase without cannibalizing margins. Luna…