Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Tea Brand Uses Referral SMS to Boost Repeat Rate by 60 Percent
Lucas and Luna dig into a specific referral campaign from a mid-sized tea brand called Leaf & Bloom. Over six weeks, the brand ran a two-touch SMS referral program offering a $10 credit to both referrer and friend. The results: a 60 percent lift in repeat purchase rate among referred customers compared to organic first-timers. The hosts break down the mechanics—timing of the first text, the second reminder, and the landing page design—and discuss why SMS referrals work particularly well for consumable brands with high satisfaction scores. They also touch on the economics of the $10 credit…
The skinny
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