Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
Why One Brand Tracks Repeat Purchase Timing with AI
Lucas and Luna dive into how a DTC coffee brand uses machine learning to predict the optimal time to send each customer a reorder reminder via SMS. By analyzing individual purchase intervals, the brand increased repeat orders by 22 percent in three months. They break down the data model, the trigger logic, and the results — including how they avoided over-messaging and kept churn flat. A concrete case for using timing, not just frequency, in retention messaging.
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The skinny
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